Full Job Description
Job Title: Digital Content Strategist
Location: Mooresville, NC
Company: Amazon
About Us
At Amazon, we are a global leader in e-commerce and technology, renowned for our commitment to customer satisfaction, innovation, and operational excellence. Our Mooresville office is seeking a talented Digital Content Strategist to join our dynamic team. Here, you will play a crucial role in shaping how we communicate with our customers and enhance their shopping experience through engaging and strategic content.
Job Overview
The Digital Content Strategist will be responsible for developing, executing, and optimizing digital content strategies that align with our brand vision and company goals. This position requires an analytical mind, creative thought process, and a hands-on approach to digital content creation. The successful candidate will collaborate with cross-functional teams including marketing, product development, and customer service to ensure our content is consistent, impactful, and meets the needs of our target audience.
Key Responsibilities
- Develop and implement comprehensive digital content strategies that align with Amazon’s overall marketing objectives.
- Collaborate closely with product teams to create engaging content that highlights new product features and initiatives.
- Analyze content performance metrics and adjust strategies to optimize engagement and conversion rates.
- Leverage data-driven insights to inform content decisions and tailoring initiatives based on audience segmentation.
- Manage the content calendar to ensure a steady flow of fresh and relevant content across all digital platforms.
- Oversee website content updates, ensuring all digital communications are optimized for SEO.
- Lead brainstorming sessions to generate creative ideas and innovative content formats that engage target audiences.
- Work with design teams to create appealing visuals that complement the written content.
- Utilize social media platforms for content distribution and engage with our community to drive brand loyalty.
- Stay up-to-date on industry trends, emerging technologies, and best practices in digital content creation and marketing.
Qualifications
The ideal candidate shall demonstrate excellence in content strategy development and possess a strong understanding of digital marketing principles. You must have a passion for storytelling and the prowess to present complex ideas in a clear and engaging format.
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 3-5 years of experience in digital content strategy, preferably within a high-growth technology or e-commerce company.
- Proven track record of executing successful content marketing campaigns that drive engagement and conversions.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent writing, editing, and verbal communication skills with a keen eye for detail.
- Experience with content management systems (CMS), social media platforms, and basic HTML/CSS.
- Ability to work collaboratively in a fast-paced, deadline-driven environment.
- Familiarity with SEO best practices and digital marketing tools.
- Creative thinker with a passion for testing new ideas and ways of engaging our audience.
Why Join Amazon?
At Amazon, we value innovation and a customer-first mentality. You're not just joining a company; you're joining a community of thinkers, builders, and problem solvers. Our Mooresville office provides an inclusive culture that encourages collaboration and celebrates diverse perspectives. As part of our team, you will receive comprehensive benefits that enhance your well-being and work-life balance.
- Competitive salary and performance-based bonuses.
- Comprehensive healthcare plans including medical, dental, and vision coverage.
- 401(k) plan with company matching ensuring your financial future is secure.
- Generous paid time off and flexible working arrangements to maintain a healthy work-life balance.
- Opportunities for professional development and continuous learning.
- Employee discounts and perks on Amazon products and services.
How to Apply
If you’re a digital content strategist looking to leverage your skills in a thriving environment that fuels innovation and growth, we want to hear from you! Please submit your resume and a portfolio showcasing your previous work, including successful content strategies you’ve developed.
Join us at Amazon in Mooresville, NC, and help us redefine the customer experience!